TeachersPayTeachers Conference

Picture of the Day for 7/11/2014. I attended a one-day conference in Las Vegas, Nevada today. The event was hosted by TeachersPayTeachers- a website where educators sell their materials to other educators. This is BIG business. One of the keynote speakers was a school teacher who has made more than 1 million dollars on the site. 

In addition to our Teach Speech Now website, we also sell our speech and language materials on TeachersPayTeachers. We’re hoping to make this BIG business for us as well. Hence, my attendance at the conference which provided several useful break-out sessions offering extremely valuable advice for marketing your educational materials. I was furiously taking notes the entire day. This was definitely worth the price of admission, especially since I learned that pretty much everything we're doing is wrong. What seems intuitive to us actually produces the opposite results. For example, we currently offer a weekly free speech/language download every Monday morning. Turns out, we're giving away too much free stuff. And that's just one example. I've got a lot of work to do to revamp our materials and strategies...